Bluetooth Applications
We develop all our mobile applications and Bluetooth® proximity software in-house with a focus on all-in-one business management applications which will allow each user to work off the same, real-time information, but with cross-platform user interfaces and functionality appropriate to them.
Unilabplus has done a tremendous amount of research and development into Bluetooth technology and Bluetooth promimity marketing. We have developed our unique software, BlueDar, which can work on Windows platform as well as standalone solutions.
BlueDar Interface
Using Bluetooth technology, our products allow you to either broadcast content to consumers within a specific location.
Our expert team will work with you to deliver a customised wireless mobile marketing solution that will impress your customers and drive participation with your brand.
Bluetooth marketing
Bluetooth is a technology found in mobile phones that enables devices to communicate wirelessly with one other – this means digital content can be sent free of charge as files are delivered directly from the Bluetooth system to the phone, and not through the network provider like an SMS.
Digital content
Many different types of digital content can be delivered to consumer's handsets – for example video clips, images, mp3 files, evouchers, ebusiness cards, event reminders, ebrochures, java games – and unlike SMS, the sending of files via Bluetooth is free - click here to see the different types of content that can be sent to mobile phones via Bluetooth.
Benefits
There are a number of ways our products can be used to benefit your business – by delivering content directly to consumers’ mobile phones you can increase the impact of any outdoor advertising campaign or add an interactive element to your exhibition or event.
- Adds an interactive element to outdoor campaigns, exhibitions and events, retail premises
- Lets consumers interact with your brand in an innovative and engaging way
- Opportunity for viral marketing as consumers can forward content on to friends
- Content saved in consumer’s mobile phone ensuring content impressions extend beyond campaign period
- Drives response – evouchers and unique urls/telephone numbers drive consumers to your retail outlet, call centre or website
- Increases impact of outdoor campaigns and improves brand recall
- Free to send and receive information via Bluetooth
- Fully trackable - reporting provided on the number of customer interactions. Unique call to actions ie url, telephone numbers, evouchers can measure the responses to the interactions
Our products enable you to interact with your existing and potential customers in an innovative and engaging way across a number of different environments.